Privacy policy

Last updated: December 20, 2025

This Privacy Policy outlines how OOTK - Outfit of the Kids (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website, www.ootkco.com (the “Site”).

 

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and installed cookies. As you browse the Site, we gather details regarding individual web pages viewed, referral websites, and how you interact with the Site. This automatically-collected information is referred to as “Device Information.”

We collect Device Information using the following methods:

  • Cookies: Data files placed on your device that often contain an anonymous unique identifier. For more information on cookies and how to manage them, visit: http://www.allaboutcookies.org.
  • Log Files: Track actions on the Site and gather data, including your IP address, browser type, and timestamps.
  • Web Beacons & Tags: Electronic files recording how you browse the Site.

Additionally, when you make a purchase or attempt to, we collect specific information such as your name, billing address, shipping address, payment details (e.g., credit card numbers), email address, and phone number. This information is termed “Order Information.”

Together, Device Information and Order Information are referred to as “Personal Information.”

 

How We Use Your Personal Information

We use the Order Information to fulfill orders placed through the Site, including:

  • Processing your payment information
  • Arranging shipping
  • Sending invoices and order confirmations

Additionally, we may use Order Information to:

  • Communicate with you
  • Screen orders for potential fraud or risk
  • Provide you with information or advertising tailored to your preferences

Device Information is utilized to help us screen for fraud and improve our Site, generating insights about customer interaction and assessing the success of our marketing efforts.


Sharing Your Personal Information

We share your Personal Information with third parties to facilitate the usage described above. For instance, we use Shopify to power our online store; you can learn more about how Shopify handles your information by visiting their Privacy Policy. Google Analytics is also employed to analyze Site usage; for details on Google’s practices, refer to their Privacy Policy. You can opt out of Google Analytics here.

We may share your Personal Information to comply with laws, respond to legal requests, or protect our rights.


Behavioral Advertising

We use your Personal Information to deliver targeted advertisements and marketing communications of potential interest. For more information about targeted advertising, visit the Network Advertising Initiative’s page at NAI.

You can opt out of targeted advertising through:

You may also opt out of some services via the Digital Advertising Alliance’s portal at optout.aboutads.info.

 

Do Not Track

We do not alter our data collection practices when we receive a Do Not Track signal from your browser.

 

Data Retention

Your Order Information is retained for our records unless you ask us to delete it.

 

Changes

This Privacy Policy may be updated periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

 

Contact Us

For further information about our privacy practices, inquiries, or complaints, please reach out via email at: info@ootkco.com